June 30, 2012
Dear Presbyterian Delegates,
We are writing as Jewish clergy to show our support
for Overture 15-2 “On Boycotting Ahava Dead Sea
Laboratories and Hadiklaim (an Israeli Date Growers
Cooperative).” You have an opportunity to stand
for human rights, peace and justice by supporting the
overture to boycott Ahava cosmetics, which are made
in a factory on occupied land with illegally sourced
natural resources. We applaud your initiative with this
overture and want to communicate our support as Jewish
leaders who also work for justice and peace for the
people of Israel and Palestine.
You may face criticism from some claiming to represent
the Jewish community for your principled stand, but
we believe there is a plurality of opinion on this issue
within our community. There is, in fact, a growing movement
within the North American Jewish community calling for
the boycott of settlement products as a means to end
Israel's oppressive occupation.
Many Jewish leaders, we among them, are horrified by
the ongoing confiscation of Palestinian land, the destruction
of Palestinian cisterns and wells, the bulldozing of
entire communities, and the violence of settlers who
target Palestinians and their property for almost daily
attacks. Members of the Jewish community are increasingly
voicing support for nonviolent popular resistance against
these misdeeds, including the kind of cautious, targeted
boycott that the Presbyterian Church is preparing to
undertake. For example, in June, 2012, former Speaker
of the Israeli Knesset and World Zionist Organization
leader Avraham Burg declared his support for settlement
boycott in an article in the Independent (http://ind.pn/NpbCab).
Former Israeli Foreign Ministry director Alon Liel made
public his boycott of settlement goods and support for
South Africa's new “plan to ban ‘Made
in Israel' labels for imported products from the
West Bank, protesting what he calls Israeli complacency
about the occupation.” (http://bit.ly/MqPjl6)
In March 2012, Jewish-American professor at the City
University of New York Peter Beinart published a New
York Times op ed, entitled “To Save Israel, Boycott
the Settlements” (http://nyti.ms/Nf2PUA).
Despite claims to the contrary, a principled stand
for dignity, justice and equality for all in Israel
and Palestine is not anti-Semitic. To boycott settlement
goods is not anti-Semitic. To criticize Israeli government
policy is not anti-Semitic. In fact, holding Israel
to account for its violations of international law is
the responsibility of all people of faith, whether Jewish,
Christian, Muslim or any other creed.
Why boycott Ahava? Ahava Dead Sea Laboratories (www.ahava.co.il)
is a privately held Israeli cosmetics company that manufactures
products using minerals and mud from the Dead Sea. The
Hebrew word “Ahava” means love, but there
is nothing loving about what the company is doing in
the Occupied Palestinian territory of the West Bank.
The company's main factory and its visitors'
center are located in the Israeli settlement of Mitzpe
Shalem in the Occupied West Bank. Ahava products are
labeled as of ‘Israeli origin,' but according
to international law, the West Bank cannot be considered
to be part of the State of Israel. 44% of Ahava Dead
Sea Laboratories stock is collectively owned by the
settlements of Mitzpe Shalem and Kalya. Because of this,
Ahava sales mean a direct financial gain for Israel's
illegal settlement project in occupied Palestinian territory.
Public pressure against illegal settlement goods in
general and AHAVA in particular has increased during
the past three months. In April Vita, a major retail
chain in Norway, announced that it would no longer stock
Ahava products. In early May the United Methodist Church
voted to boycott illegal Israeli settlement products
including Ahava. In mid-May the South African Minister
of Trade announced that Ahava in particular and settlement
products in general would no longer be allowed the “Made
in Israel” label. Denmark followed suit with a
similar announcement one week later. A few days later
Migros, a Swiss retailer, said they would begin labeling
settlement goods as products of “Israeli settlement
zone West Bank.” There was an excellent blog post
on TIME
covering much of the labeling row, and most of the press
coverage about the settlement goods controversy featured
Ahava as the poster child.
In June the Israeli research organization Who Profits
released a new report entitled “Ahava:
Tracking the Trade Trail of Settlement Products.”
All this is to say that the push to hold Ahava accountable
for its violations of international law is snowballing.
The overture notes, “The Presbyterian Church (U.S.A.)
is no stranger to calling for boycotts, both nationally
and internationally, because corporate practices violated
the human rights, and even threatened the lives of peoples
being exploited… We call upon the Presbyterian
Church (U.S.A.) to remain consistent in its historical
witness against human exploitation for the sake of power
and profit anywhere that may occur in the global community.”
Boycotting Ahava follows the righteous tradition of
the church. We hope that you will show your support
for international law and human rights by voting to
boycott Ahava. As Palestinian Christian Jean Zaru stated,
“You cannot pray for peace and invest in violence.”
Sincerely,
(Partial list of signers includes the names below.
Email Rae to add
your name.)
Rabbi Joseph Berman, Boston MA
Rabbi Hillel Cohn, Congregation Emanu El, San Bernardino,
CA
Rabbi David J. Cooper, Piedmont, California
Cantor Michael Davis, Evanston, IL
Ari Lev Fornari, Rabbinical Student, Boston, MA
Maggid Andrew Gold, Congregation Kol HaLev, Santa
Fe, NM
Rabbi Lynn Gottlieb, Stony Point, NY
Rabbi Michael Lerner, editor, Tikkun Magazine www.tikkun.org
Rabbi Brant Rosen, Evanston, IL
Rabbi Alissa Wise, San Francisco, CA
- For more information on Ahava, visit www.stolenbeauty.org
- To read the comprehensive report on Ahava and for
more information on the manufacturer and its involvement
in the occupation, visit “Who
Profits from the Occupation?” (A project
of The Israeli Coalition of Women for Peace)
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