Stolen Beauty

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Setting the Record Straight

Around the first anniversary of the Stolen Beauty Ahava boycott campaign, the long-expected pushback from Ahava Dead Sea Laboratories and anti-boycott groups began in earnest. Ahava CEO Yaakov Ellis circulated a letter to the company's retail partners that was full of false claims about boycott supporters and dubious reasoning about the Occupied Palestinian West Bank. Soon thereafter, in response to the first Ahava boycott protest in Brooklyn organized by Brooklyn for Peace on July 9, 2010, seven rabbis placed an open letter in a local paper decrying the boycott and calling on supporters of Israel to launch a “buycott.”

As our international boycott campaign continues to grow in size and influence, we expect that these types of attacks will increase. We are therefore devoting this “Setting the Record Straight” section of the Stolen Beauty site to our reasoned and researched responses to false claims made by Ahava and its factually challenged supporters.


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