15 March, 2012
Mr. Terry Lundgren, CEO
Macy's
7 West Seventh Street
Cincinnati, Ohio 45202
Dear Mr. Lundgren,
I am writing to you today about Ahava Dead Sea
Laboratories, an Israeli cosmetics concern with
its main factory and visitors center in an illegal
settlement in the Occupied Palestinian territories.
It has come to our attention that Macy's is now
carrying Ahava products in some of its retail
locations and in its online store. Macy's explicitly
says in its mission statement: "We subscribe
to ethical business practices in every facet of
our business," "We will obey
all laws" and "We will respect
the rights and properties of others."
Given your commitment to socially responsible,
ethical and legal methods, as well as your admirable
"Paths to Peace" program, we thought
we should let you know that Ahava is the subject
of an international boycott campaign because of
its illegal practices.
All Israeli settlements in the Occupied Palestinian
territory of the West Bank, including Mitzpe Shalem,
where the Ahava factory is located, are illegal
under international law according to the International
Court of Justice, all major human rights organizations,
the Israeli human rights organization B'Tselem,
the UN, and almost all governments worldwide.
Not only is Ahava's factory based in an illegal
settlement, but also the company's profits subsidize
Mitzpe Shalem and the settlement of Kalia, both
of which are co-owners of the enterprise. Even
worse, we have documentation showing that the
Israeli Civil Administration has allowed Ahava
to source the mud used in its products from the
occupied shores of the Dead Sea in direct contravention
of the Geneva Convention's ban on the pillage
of occupied natural resources. In addition, Ahava
labels its goods "Product of Israel"
when they are in fact manufactured in the Occupied
West Bank. It is our belief that if some of your
customers were aware of the actual provenance
of these cosmetics, they would choose not to purchase
them. By carrying Ahava products at Macy's you
are in fact underwriting a vast, illegal settlement
enterprise that is widely regarded around the
world as an impediment to peace in the region.
I have enclosed a map of Israel and the West
Bank so you can see the exact location of Mitzpe
Shalem and Kalia (where the mud is harvested).
I have also included some recent press clips regarding
a controversy in which Ahava is embroiled in the
U.K. If you should want to learn more about the
international boycott campaign against Ahava Dead
Sea Laboratories because of the company's illegal
practices, you can visit our web site www. stolenbeauty.org.
You are also welcome to contact me directly at
nancy@stolenbeauty.org.
We hope that you will abide by your own mission
statement and show your support for international
law and human rights by choosing to no longer
stock Ahava Dead Sea Laboratories products in
your store. Thank you for your attention and consideration.
Sincerely,
Nancy Kricorian
c/o CODEPINK
2010 Linden Avenue
Venice, CA 90291
CC: Jeffrey Gennette, Chief Merchandising Officer;
Julie Strider; Alison Kmiotik; Macys.com
Encl: map, Independent article
For more information on the manufacturer and
its involvement in the occupation, go to "Who
Profits from the Occupation?" (A project
of The Israeli Coalition of Women for Peace)
Link to map: http://s3.amazonaws.com/codepink4peace.org/img/original/MAP_big.jpg
Link to Independent article: http://www.independent.co.uk
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