September 4, 2009
The STOLEN BEAUTY campaign is having an impact. This morning we sent out a press advisory announcing another victory: "Ahava drops Spokesperson Kristin Davis Amid Public Relations Fiasco."
Next weekend at the U.S. Campaign to End the Israeli Occupation's annual conference, Nancy Kricorian will present Stolen Beauty, the first U.S. boycott campaign aimed at an Israeli company, to our coalition partners for possible endorsement.
We have also recently had our first store success-an independent pharmacy in the Los Angeles area will no longer be carrying Ahava products. Here is a step-by-step guide to what CODEPINK LA did to make this happen.
1. We hand-delivered a letter (you can find and download it here) to the storeowner explaining how Ahava's practices violated international law. This first approach was made in a friendly, professional manner. The store manager was actually unaware of where and how Ahava was produced, and she was taken aback when she learned the details.
2. This letter delivery was followed up with a store action-we entered the store sporting mud, bikinis and bathrobes. We chanted and handed out fliers to people in the store, and when we were told to leave, we continued with our protest on the sidewalk outside.
3. This first store action was followed by a SECOND store action about ten days later. The second visit resulted in store employees gathering at the desk to assist the manager in telling us that we had to leave. CODEPINK asked if selling AHAVA products was more important than the flouting of international law. The store manager stated that she while she had to sell the stock on the shelves (Ahava had refused to take it back), she wouldn't be ordering more.
And if you want to do some support for this blossoming boycott campaign from home, here are a few ways you can take action with us.
- Join our on-line action team to respond to Ahava marketing postings on beauty blogs, Twitter and other venues. It's easy-just click here to join our google group and we will send you what you need.
- Sign up to deliver an Ahava boycott letter to a store or stores near you, and then make follow up phone calls to find out the manager or owner's response. If the store refuses to respond, you may want to coordinate a muddy action, using our simple 10-step guide. To get a list of stores in your area that carry Ahava and cool tips for action, contact Rae at email@example.com.
- Can you make a few phone calls? Help us pressure a few key stores to stop carrying AHAVA--we'll give you the phone numbers, and you can call and ask that the store discontinue selling this illegal product. Contact Rae at firstname.lastname@example.org.
Thanks so much for helping us to work against Ahava's illegal practices, and thanks also for creating hope for a just peace for Israelis and Palestinians.
Nancy, Dana, Farida, Jean, Jodie, Medea, Paris, Rae, Whitney & the Stolen Beauty team